OyChicago blog

Photo credit: Alexanna Cox

It all began on a little island called Maui.

While soaking in the Hawaiian sun on a family vacation, I was schmoozing with one of the other hotel guests, a mother of three who was telling me about her children. As she was explaining her daughter's hopes of attending New York University, she also mentioned that her daughter began a fashion blog.  

I didn't think much of the conversation for a few days. But, then, it hit me -- I could start my own fashion blog! I've always loved fashion and was going to study it in college. Creating a place where I could document my favorite fashion trends seemed like a wonderful idea.

The direction and content of my blog has changed through time. After blogging for about two years, I've learned a lot along the way. I've rounded up what I believe to be the three most important elements to becoming a happy blogger. I hope my advice will help you if you're interested in starting a blog dedicated to whatever interests you.

Find your niche

Do you love dressing your dog in fun outfits? Maybe you should start a blog about canine fashion. Do you love fixing cars? Maybe start a blog that gives step-by-step instructions on how to tune up a car. Find a topic that interests you.

I have a passion for fashion, but there are thousands of blogs dedicated to fashion. I had to figure out a way to differentiate myself. What I love most within the fashion industry is ethically sourced and made fashion, so I've decided to focus on that. Hone in on your passion and blog about it.

Don't compare yourself to others

Don't you dare research how many followers another blogger has on Instagram or compare your content to another blogger's. It's good to research so you can become inspired to better your own blog, but never, ever, ever feel bad about your content. Blogging is a never-ending learning experience.

Be consistent

Post to your blog on a regular basis. Honestly, this is not one of my strong suits. I consider myself consistently inconsistent -- a quality that isn't ideal when you have followers who await your next post. I suggest sitting down with a calendar and planning what and when you'll post. I've found that writing things down holds me accountable.

Most importantly, enjoy blogging. Most of us have full-time jobs and interests outside of our blogs, so don't put too much pressure on yourself and your blog.

Blogging has become one of my favorite hobbies. I hope it becomes one of your favorites, too!

Carly is the founder of Hippie and Heart, a blog dedicated to ethical and Fair Trade fashion.